Fashion Show, Ford Exposition, New York World's Fair, 1939

Summary

Ford Motor Company established a dedicated Press Department at the 1939-40 New York World's Fair to promote the Ford exhibition. Public relations staff worked to ensure that Ford's corporate presence saturated the fair, then distributed photographs and press releases to publications nationwide. Ford hosted hundreds of special events, such as this fashion show that featured the company's latest lineup of automobiles.

Ford Motor Company established a dedicated Press Department at the 1939-40 New York World's Fair to promote the Ford exhibition. Public relations staff worked to ensure that Ford's corporate presence saturated the fair, then distributed photographs and press releases to publications nationwide. Ford hosted hundreds of special events, such as this fashion show that featured the company's latest lineup of automobiles.

Artifact

Photographic print

Subject Date

18 September 1939

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

64.167.232.1176

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)
Linen (Material)

Technique

Gelatin silver process

Color

Black-and-white (Colors)

Dimensions

Height: 11 in

Width: 7.5 in

Inscriptions

Verso: 1141

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