Driven to Win:
Racing in America

Ignite your passion and become inspired to push your own boundaries, motivated by real people in the racing world who did that very thing.

Daily Activities at Driven to Win: Racing in America

While there are no scheduled activities today, be sure to see our complete activities listing for upcoming offerings.

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From soap box derbies to Indy car, stock car and drag racing, Driven to Win: Racing in America presented by General Motors guides visitors through the lives of those who invented their way into the winner's circle and often changed the world in the process.

In this new permanent exhibition, you'll be transported to the winner's circle through interactive displays that include historic race cars, a multisensory theater, a pit crew challenge, racing simulators and more. You'll follow the twists and turns of American racing history, and you'll see how passionate people engineered world-changing innovations through the likes of racing icons such as A.J. Foyt, Lyn St. James, Dan Gurney and Bobby Unser. Learn about the racing world’s most dynamic personalities, ranging from Barney Oldfield, driver of Henry Ford's "999" in the early 1900s, to modern-day gymkhana sensation Ken Block.

Regardless of what your interest might be, the progression from competitive passion to innovation to winning is the same. And the sport of auto racing is especially good at bringing this sequence to life, as vibrantly illustrated throughout the exhibition. Feel the energy and emotion as you immerse yourself in the stories, images, thrills and sounds of auto racing.

Your Experience Includes:

50+ RACING PERSONALITIES	24 INTERACTIVES	22* RACE CARS

225 ARTIFACTS	6** DRIVER SIMULATORS	24,000 SQUARE FEET
15 MINUTE FILM EXPERIENCE	1 MULTISENSORY THEATER	125 YEARS OF RACING

*Additional cars may be added.
**Additional fee required.

Exhibit Zones

	Dawn of Racing This exhibit area immerses you in an exploration of the early days of racing, using period settings, images and authentic artifacts. It features two of America's most significant early race cars — Henry Ford's "Sweepstakes" and the Locomobile "Old 16."
	Igniting the Passion The things we do when we're young often inspire a lifelong passion, and this exhibit area showcases many stories from people who've had gasoline in their veins since they were kids. There are countless ways to become enchanted with competition — including soap box derbies, spindizzies, slot cars, Lego kits, video games and quarter midget racing.
	In the Winner's Circle The Winner's Circle, sponsored by Rolex Watch U.S.A., puts five remarkable race cars on an honorary pedestal showcasing cutting-edge hardware. These cars, their drivers and teams achieved record-setting victories and introduced innovations that fundamentally changed auto racing. It's a celebration of success.
	Sports Car Performance Center The processes of research, design and optimization are all on display in the Sports Car Performance Center, presented by Multimatic with support from Ford Motor Company and Brembo. You'll see a full-size clay model of a Ford GT and compare the similarities of race cars with consumer cars, thanks to a one-of-a-kind Ford GT that’s half of each. You’ll also see the car that took the 2016 Le Mans title and learn how race team engineers monitored the car’s telemetry data in real time during the race.
	Motorsports Performance Training Race car drivers are athletes, and rigorous fitness routines are a crucial part of any driver's training. This section of Driven to Win uniquely illustrates the physical and mental exercises drivers use to prepare for race day. Test your motor skills and ability to make the split-second decisions that are often the difference between winning and losing.
	Showmanship In racing, a skilled driver means everything, but if the driver is also blessed with charisma and an ability to attract attention, the fruits of promotion are close at hand. Two exceptional examples are featured here — one from the early days and one current — along with their cars.
	Fueled by Passion Immerse yourself in a 180-degree multisensory theater experience that ignites the drive we all have to power our passions. This 15-minute film shares the stories of five people who have empowered themselves to push their personal limits. View the trailer here.
	In the Driver's Seat presented by Brembo Buckle up for high-octane racing with six interlinked, full-motion simulators that feature the latest technologies — just like the modern pros use for training. This 15-minute experience offers you the chance to drive the world's fastest cars on the most challenging tracks. Additional fee required.

Types of Racing Within Driven to Win

	Land Speed Racing In this area of Driven to Win, you'll experience the sights and sounds and feel a surface that simulates Utah’s Bonneville Salt Flats. Vehicles in this area were record-setters and laser-focused on answering the question, How fast can it go?
	Hill Climb Racing Bobby Unser is probably the best-known racer to conquer Pikes Peak. He won a record 10 times, which earned him the title "King of the Mountain." In this area, you'll learn about the driver, his car and the course.
	Indy Car Racing In this area, contributed by Team Penske, we exhibit three notable race cars — including crashed remnants from the 1972 race — and showcase lessons in speed and safety. Don't forget to check out an authentic Indy brick.
	Sports Car Racing High-performance sports cars originally raced on public roads, but now the competition is on purpose-built tracks with hills, turns and straightaways. Here we explore the strategy and endurance behind a European style of racing where American cars like the Chevrolet Corvette and the Ford GT have excelled.
	Stock Car Racing This area of Driven to Win features race-winning cars and highlights from the pit crew, plus your own opportunity to change the tires and work the gas can. This form of racing is a spectacle of roaring engines, ultra-close racing and long-standing rivalries.
	Drag Racing Drag racing looks fairly simple, but in the top professional levels, the cars are ultra-sophisticated and have incredibly awesome capabilities. The cars and interactive experiences in this area showcase a sport that is flat-out fast.